Trade shows are important for businesses of all sizes. A great way to get your name out there, make new contacts and get customers excited about the products or services you offer, trade shows can give your business a real boost.
If you’re new to the world of trade shows, it can be difficult to know where to start when it comes to design. To help you get it just right, and make the most of this important opportunity, we’ve put together our top 10 design tips for first-time exhibitors.
1. Know your objectives
Before you begin planning your exhibition stand, you need to think about what exactly you want to get out of the exhibition. This will help to inform your design approach and give you a good base to start from when putting your stand together.
2. Make it accessible
It’s important that visitors feel they can come up to your stand to browse your information and approach your team members. Try to make the stand as accessible as possible by keeping the design open and removing any obstacles that might make it difficult for visitors to move around the space.
3. Less is more
When it comes to designing an exhibition stand, less is almost always more. If you pack your stand with too much information, visitors will soon feel overwhelmed and will probably move on. Try to select just the products or services you want to promote and keep your stand focused on these areas.
4. Get professional photos done
Professional photos can make a huge difference to the look of an exhibition stand. Make sure you invest in quality shots for all your graphics, banners and promotional materials.
5. Make it visual
Once you’ve got your professional photos done, it’s time to use them. Incorporate photos into your wall graphics, banners, brochures and other media. The more visual you make your display, the more attractive it will appear to passers-by.
6. Incorporate social media
Incorporating social media into your exhibition stand in one form or another is a great way to get a little more out of your display. Give visitors a reason to share photos of your exhibition by making its design original and eye-catching. This will help to create a real buzz about your business.
7. Create a cohesive design
All the displays and media you have on your stand should have a cohesive aesthetic. If your promotional materials are currently a little disjointed, ask a professional designer to give them a makeover.
8. Identify your most important bullet points
Throughout the design process, keep your core objectives in mind. Identifying your key goals and bullet points will help to keep your design focused and on point.
9. Go pro
It’s well worth investing in professional design and printing services for your exhibition stand. Although this will add to your set up costs, it will give customers the right impression of your business.
Although this may not be a design feature, it’s very important that you and your team members are friendly to all the visitors who stop by your stand. Smile whenever possible and make sure you give everyone who visits your stand a warm welcome.
Find out more about designing exhibition stands and the services we offer by exploring our site today.