Can you feel a rumble?

Illustrated house falling through cracks

Those with more attuned sensory perception will have already detected the seismic wave of change for SEO – in the shape (and potential volume) of Google’s Penguin 2.0.

Websites for search engines

Illustrative drawing of SEO process

All websites should be built with search engines in mind, you’d be crazy building one any other way these days. But over-engineered websites for search engines tend to pay little regard to visitor experience in their boom-or-bust attempts to get strong rankings.