We were thrilled when Norfolk-based company, Zenos Cars contacted us to assist with the launch of their newest product – the amazing E10 S, a lightweight, innovative and fun sports car. It’s stylish, fast and also affordable at a starting price of £29,995. With the opportunity to view some of their excellent engineering, we packed up our portfolios and headed over for a meeting as soon as what was considered socially acceptable. Zenos wanted us to create some new marketing materials for them; they planned to attend the Autosport International exhibition, a racing car show held at the NEC in… Read more »
Those with more attuned sensory perception will have already detected the seismic wave of change for SEO – in the shape (and potential volume) of Google’s Penguin 2.0.
With a website now being the most important sales and marketing tool for many businesses, it is imperative that it performs well. Websites that run slow are a major turn-off for site visitors, with the majority choosing to click away after just a few seconds. So what can be done? The first thing to do is open your website on a browser that isn’t cached and note the time it takes to fully load your web pages. If that time exceeds 3 seconds per page then you have a problem. You’ll then need to try and identify the root of… Read more »
Ever wanted to grab a quick snapshot of who’s searching for what out there? Well now you can with a neat little tool called [Google Trends], which will give you instant search-word trend analysis, plus some useful comparison options too. It won’t do the work of a [Search Engine Optimisation – SEO] programme, but it is a great way of keeping up with trending interests online and can be useful to businesses looking to keep tabs on some of the strongest product and/or service search terms currently being used. Google’s [Inside Search] blog tells us that since launching it at… Read more »
As more of us are using smartphones these days, what better time to assess whether your website is actually smartphone friendly? Does it still look good when viewed on a smartphone device… and more importantly, can you still read it ok? If you think people are happy to manually expand and horizontally scroll your content until they find what they’re looking for, then I’m afraid you’ll need to think again. With around 46% of visitors now accessing websites via their smartphones and tablets you can forget designing a website for a desktop device only… those days are over. So what… Read more »
When your client happens to be the largest road maintenance, hand-laying, patching, reinstating contractor in East Anglia and is in need of a brand new website fast, you pull out the stops and get on with it! This new website design for NR Asphalt was developed and published in just two weeks, replacing an earlier one that we did for them a few years ago. The new website embraces up-to-date technology, responding to the device that is accessing it and incorporating the power of social media. It also allows the client easy access to a simple-to-use online editing control panel…. Read more »