How to drive traffic to your online store with professional product photography

  When it comes to selling products online, few things are more important than good-quality images. As well as helping to grab customers’ attention, a clear, crisp, descriptive photo will help to tell your buyers everything they need to know about the products you offer. If, for example, you have an online jewellery business, images are even more important. People buy jewellery that they fall in love with, so it’s essential that your customers are able to see the exquisite detail in your designs. Not only can professional product photography help to boost conversions, but it can also drive traffic… Read more »

Good product photography should satisfy the senses

photographers in norwich

Product photography is incredibly important in the world of marketing. A good photograph can say more about a product in a few seconds than text could in a few minutes. This makes product photography the perfect way to grab customers’ attention, get them interested in your product and get your name out there. Good product photography is about a lot more than just visuals. Done well, a photograph can excite the senses, give customers a satisfying experience and ensure your product is truly memorable. So how can a photograph do all this? Keep reading to find out. Vision When it… Read more »

The BEST way to convert a colour image to Greyscale in Photoshop

Black and white image in Photoshop

You will probably read this blog title and think ‘Well, I already know how to change an image to greyscale and it’s easy as pie.’ But are you doing it the right way? The best way? The GGS way? Until recently, I most definitely wasn’t. In the world of design it’s our responsibility to create beautiful looking designs and most of the time we’re handed a selection of images on a plate. The advantage of working at GGS in Norwich is that not only are we designers, but we are photographers too – so when our photographer asked me to change… Read more »

The camera never lies

CNS Students - School prospectus photography

How professional photography enhances your business reputation… With consumers more likely to contact a company whose listing includes an image, the use of images has a greater market value than ever before. Pictures attract attention, evoke emotions, convey messages – they can portray advice or warning as easily as advertise a product or service. People often say that a picture is worth a thousand words: some say the original quote was that a picture is worth ten thousand words. Either way, it’s clear that the appropriate use of images can reach an audience in ways written text can’t. When you’re… Read more »

It’s in our blood, not just a camera lens!

Norwich City Centre - Archive shots

Director of GGS; Chris Ball, speaks on how his family history with photography lead him to the path he’s on today… ‘My Grandfather, George Swain Junior, was one of a few photographers in Norwich in the early 20th century and his father, George Swain (Senior) was a photographer as well, so there’s a fair bit of history of photography in my family. He was very well known at the time in the local area and was a bit of a pioneer in photography, in particular aerial shots. During his career he had a couple of shops in Norwich, one on… Read more »

Why photography makes people press the big-red buy button!

What influences a customer’s decision to purchase the most? Is it the branding, the prices, or the item description? While there are many aspects that can affect our decision to buy, in an increasingly digital world – photography is perhaps one of the most vital. With so many people making their purchases online, it’s key that they are provided with a clear understanding of the product they are interested in before clicking the ‘buy’ button – this includes precisely its appearance which can only be achieved through high quality photography. Online businesses need images that help them sell more of… Read more »

I got 99 jars but I can’t miss 1 – Product photography

GGS product photography for company in Norfolk

“If you’re having girl problems I feel bad for you son I got ninety nine problems but a b**** ain’t one…” 99 Problems Artist: Jay Z – Album: The Black Album Released: 2003 – Genre: Hip-hop/rap “If you’re having time problems I feel bad for you son I got ninety nine jars but I can’t miss one…“ Artist: GGS – Album: Website Bloggers Released: 2016 – Genre: Hip-hop spoof  We hope you’re familiar with Jay Z. If not most of this probably doesn’t make a lot of sense. But if not, not to worry, it’s basically a reference to the… Read more »

Corporate Headshots – Helpful hints

corporate headshot photography from GGS photographers, Norwich, Norfolk

OK, so you need to get some head shots of your team for the Company website. Is it important that the photos are all good quality; that they all look uniform and consistent in style; that they are pictures that the subject is happy to have on view to the whole world; that they convey the right message about the individual and that they fit in with the company’s image? Probably. What you definitely don’t want is a hotch potch of blurry pics with a selection of different backgrounds taken in a Benidorm bar or similar, where each subject has… Read more »

From bore inspiring to awe inspiring

fork lift stacking shredded paper in factory

The three most important things about getting a good photograph are lighting, lighting and, you guessed it, lighting. Framing and composition are also important, but whether it’s a portrait, a landscape shot, a product picture, or an aerial shot, the thing that really makes a photograph is the light. Stand out in a field somewhere and take a shot of a view. Do it again from the same spot every couple of hours starting at 6.00 in the morning and finish at 8.00 in the evening and though you will have the same subject, framing and composition in every picture,… Read more »

A Summer of School Prospectuses

Selection of school prospectuses completed by GGS

Summer break is over and it’s time to go back to school, at GGS we’ve been keeping ourselves busy over the summer period designing and printing school Prospectuses for a number of our lovely clients. We know creating a Prospectus can be a daunting process, which is why we are with you every step of the way, from the initial planning meeting to discuss the brief, taking some amazing pictures for the content, designing something beautiful, and finally printing and delivering your school Prospectus on time ready for the start of the new Autumn term. It’s important that the design… Read more »