Why photography makes people press the big-red buy button!

What influences a customer’s decision to purchase the most? Is it the branding, the prices, or the item description? While there are many aspects that can affect our decision to buy, in an increasingly digital world – photography is perhaps one of the most vital. With so many people making their purchases online, it’s key that they are provided with a clear understanding of the product they are interested in before clicking the ‘buy’ button – this includes precisely its appearance which can only be achieved through high quality photography. Online businesses need images that help them sell more of… Read more »

I got 99 jars but I can’t miss 1 – Product photography

GGS product photography for company in Norfolk

“If you’re having girl problems I feel bad for you son I got ninety nine problems but a b**** ain’t one…” 99 Problems Artist: Jay Z – Album: The Black Album Released: 2003 – Genre: Hip-hop/rap “If you’re having time problems I feel bad for you son I got ninety nine jars but I can’t miss one…“ Artist: GGS – Album: Website Bloggers Released: 2016 – Genre: Hip-hop spoof  We hope you’re familiar with Jay Z. If not most of this probably doesn’t make a lot of sense. But if not, not to worry, it’s basically a reference to the… Read more »

Corporate Headshots – Helpful hints

corporate headshot photography from GGS photographers, Norwich, Norfolk

OK, so you need to get some head shots of your team for the Company website. Is it important that the photos are all good quality; that they all look uniform and consistent in style; that they are pictures that the subject is happy to have on view to the whole world; that they convey the right message about the individual and that they fit in with the company’s image? Probably. What you definitely don’t want is a hotch potch of blurry pics with a selection of different backgrounds taken in a Benidorm bar or similar, where each subject has… Read more »

From bore inspiring to awe inspiring

fork lift stacking shredded paper in factory

The three most important things about getting a good photograph are lighting, lighting and, you guessed it, lighting. Framing and composition are also important, but whether it’s a portrait, a landscape shot, a product picture, or an aerial shot, the thing that really makes a photograph is the light. Stand out in a field somewhere and take a shot of a view. Do it again from the same spot every couple of hours starting at 6.00 in the morning and finish at 8.00 in the evening and though you will have the same subject, framing and composition in every picture,… Read more »

A Summer of School Prospectuses

Selection of school prospectuses completed by GGS

Summer break is over and it’s time to go back to school, at GGS we’ve been keeping ourselves busy over the summer period designing and printing school Prospectuses for a number of our lovely clients. We know creating a Prospectus can be a daunting process, which is why we are with you every step of the way, from the initial planning meeting to discuss the brief, taking some amazing pictures for the content, designing something beautiful, and finally printing and delivering your school Prospectus on time ready for the start of the new Autumn term. It’s important that the design… Read more »

Jewellery Photography

Diamond dangly pair of earrings

A lot of Jewellery is pretty small, particularly rings and earrings so in comparison to photographing people, tractors or cheesecakes for example, jewellery photography can be particularly fiddly. Many of us will walk into a jewellery shop and buy what we like the look of without a second thought. But with the ever increasing percentage of buyers choosing to make purchases online, product photography is more important than ever. Depicting your jewels in a flattering yet accurate light can be a challenge when working with such small, delicate objects, but for us, with years of experience in this field it’s… Read more »

SealSkinz Timelapse Video

Time lapse video of the Sealskinz stand being built.

This Timelapse video was shot in our studio earlier in the year. It is a pre-build of an exhibition stand which we designed and installed at ISPO in Munich for King’s Lynn manufacturer and esteemed GGS client SealSkinz. SealSkinz specialise in the development and manufacture of endurance accessories. The exhibition stand signified a new era for SealSkinz, it was the first appearance of their new branding at a show and we were only able to release our video after their branding had been revealed on their website after the show. The video was shot over 14 hours during the breakdown… Read more »

GGS Photography – Blast from the Past

Brewery shots from our photography archive

We received an email from a Sarah at Bier & Co, a drinks wholesaler in the Netherlands, earlier this week regarding a photograph of an unknown brewery. It was discovered in an old filing cabinet, but had been there for so long nobody knew what it was or indeed why it was there. The only clue as to its real identity came from the GGS photography reference number inscribed on the bottom. It didn’t take us very long to identify Sarah’s image. Once we had looked up the reference number we were able to tell her that the mysterious brewery… Read more »

What goes around comes around…

GGS ProSpin Example of Iron

Bring your products to life in amazing clarity, with all-round 360º vision and control. Your customers can navigate their way around each product, stopping and enlarging areas of interest, whilst being presented with hot-spot features along the way. It’s almost like seeing a product for real!

Taking photographs through glass

High angle shot of nerdy man with glasses and suit

The brain is a clever thing and can ignore reflections when you are focusing on something through glass. Find out how to eliminate reflections when taking photographs through glass.