Internet Marketing

Who are you and what do you do?

Page title on search results page

This is one of the first questions you usually get asked when you go to a networking group or you meet a stranger for the first time. So why then; when it comes to our websites don’t we tell Search Engine spiders the same information when they come to visit our site? HTML Titles (technical definition of a HTML Title) are our opening line to tell the search engines who we are and what we do, so when somebody asks Google for a recommendation (searches for a keyword) they will recommend us via the search engine results pages. It’s kind… Read more »

Websites for search engines

Illustrative drawing of SEO process

All websites should be built with search engines in mind, you’d be crazy building one any other way these days. But over-engineered websites for search engines tend to pay little regard to visitor experience in their boom-or-bust attempts to get strong rankings.

The Importance of Social Media and SEO

Man wearing fluffy cowgirl hat in street

Want to get noticed? Well, Search Engine Optimisation (SEO) is all about improving your chances of doing just that. And let’s face it, with so many websites to compete with now, you’re probably going to need all the help you can get to get yourself noticed out there, especially if your market place is a relatively saturated one. But you’re a savvy looking individual, so no doubt you already know that, am I right? Ok, well let’s think outside the box for a minute (the box being your website). Did you know that your social media pages can also be… Read more »

The importance of blogging

I love blogging

We all know how social media has grown to become such a big part of our lives these days, but did you know how important it is to use a blogging platform if you’re in business and trying to grow interest in your website? With Facebook, Twitter and Google+ now dominating the way we digitally communicate with each other, blog posts can sometimes get neglected. Not good if you’re trying to build your business with the help of strong search engine rankings, because blog posts will ping out across the net as soon as they’re published, spreading the word like… Read more »