Internet Marketing

Brochure Benefits in a Digital World

Brochure Benefits in a Digital World

In a world where business revolves around technology, it makes you wonder what use a brochure even has anymore! Haven’t the days of paper-based advertisement been more or less retired now that we have phones and computers? So many businesses are missing out on an excellent marketing technique by giving up the use of brochures; modern society means businesses are functioning almost solely through email marketing, tele-based sales, and online-based stores. It’s refreshing for many, particularly for those who aren’t technologically inclined, to be able to pick up a simple and well-designed brochure that reinforces the brand and its products,… Read more »

Is Your Business Ready for a Digital Future?

Is Your Business Ready for a Digital Future?

In today’s modern world, online business and tools are constantly evolving and changing. And although you don’t have to run your business entirely over the internet, it certainly comes with heaps of benefits including; 24/7 global access for customers and clients. The ability to manage your business from any location in the world. More efficient customer service. Greater flexibility. Faster and more efficient delivery of products and services. It can save you money. Easily showcase your products and services. Build stronger relationships with customers and clients.   So what does the future hold for online business? As technology continues to… Read more »

Who are you and what do you do?

Page title on search results page

This is one of the first questions you usually get asked when you go to a networking group or you meet a stranger for the first time. So why then; when it comes to our websites don’t we tell Search Engine spiders the same information when they come to visit our site? HTML Titles (technical definition of a HTML Title) are our opening line to tell the search engines who we are and what we do, so when somebody asks Google for a recommendation (searches for a keyword) they will recommend us via the search engine results pages. It’s kind… Read more »

Websites for search engines

Illustrative drawing of SEO process

All websites should be built with search engines in mind, you’d be crazy building one any other way these days. But over-engineered websites for search engines tend to pay little regard to visitor experience in their boom-or-bust attempts to get strong rankings.

The Importance of Social Media and SEO

Man wearing fluffy cowgirl hat in street

Want to get noticed? Well, Search Engine Optimisation (SEO) is all about improving your chances of doing just that. And let’s face it, with so many websites to compete with now, you’re probably going to need all the help you can get to get yourself noticed out there, especially if your market place is a relatively saturated one. But you’re a savvy looking individual, so no doubt you already know that, am I right? Ok, well let’s think outside the box for a minute (the box being your website). Did you know that your social media pages can also be… Read more »

The importance of blogging

I love blogging

We all know how social media has grown to become such a big part of our lives these days, but did you know how important it is to use a blogging platform if you’re in business and trying to grow interest in your website? With Facebook, Twitter and Google+ now dominating the way we digitally communicate with each other, blog posts can sometimes get neglected. Not good if you’re trying to build your business with the help of strong search engine rankings, because blog posts will ping out across the net as soon as they’re published, spreading the word like… Read more »