Exhibitions

When planning your exhibition stand and exhibition strategy, it can be all too easy to focus on driving visitors to your display. And although maximising the number of people who view your stand is, of course, important, it’s also essential that you attract the right people to your exhibition if the event is going to have a real impact on your business. In fact, focusing on quality rather than quantity is an important tactic for exhibitors looking to optimise their exhibition performance. By using your display to attract people who are really interested in the products and services you offer,… Read more »

Trade shows are important for businesses of all sizes. A great way to get your name out there, make new contacts and get customers excited about the products or services you offer, trade shows can give your business a real boost. If you’re new to the world of trade shows, it can be difficult to know where to start when it comes to design. To help you get it just right, and make the most of this important opportunity, we’ve put together our top 10 design tips for first-time exhibitors. 1. Know your objectives Before you begin planning your exhibition… Read more »

Trade exhibitions offer businesses and organisations an important opportunity to get their name out there, boost brand awareness and drum up new customers. Creating an eye-catching and professional exhibition stand will help your business to get noticed for all the right reasons. With 2019 well underway, now’s the perfect time to start planning your publicity for the coming 12 months. If you haven’t yet booked your business into any upcoming exhibitions, here are a few that might help you to get noticed in 2019. UK University Fair The UK University Fair is one of the biggest events of its type… Read more »

Exhibitions are an important part of marketing a business. Helping to get your name out there and promote the products and services you offer, an exhibition can do wonders for brand awareness. If you’re going to get the most out of the next exhibition you tackle, you need to put some serious thought into planning your stand. The more professional and eye-catching your display is, the more it will benefit your business. 1. Orientation The orientation of your exhibition stand will have a big impact on its design. Before you sit down to think about the layout of the space,… Read more »

The team at GGS are preparing for a busy start to 2019, having been awarded the contract to design and build a 105 square meter stand for a food and drink trade mission by a delegation of The East to the Netherlands. In January, the stand will have a prominent position at Horecava, which is the largest Dutch hospitality trade fair for food and drink producers and catering professionals. The East’s team, includes representatives from New Anglia LEP, Norfolk & Suffolk county councils and the Department of International Trade.  ‘The East Food and Drink stand’ will give up to 24… Read more »

We get it, in a society where business runs almost solely through digital media – why on earth would any business owner consider presenting themselves at an exhibition? Well, it appears that many companies nowadays are attending business exhibitions; they have become a vital part of most marketing strategies for good reasons. Why is exhibiting so important? Tele-based sales and email marketing can become tedious and sometimes confusing – and they can make it difficult for you to get your point across and demonstrate exactly what your business is about. Attending business exhibitions is a unique way to showcase your… Read more »

A lot of companies today are viewing business exhibitions as a key component of their marketing strategy, and for good reason! But why has exhibiting become so popular and what are the benefits you’re missing out on? Exhibiting your business is a great way to showcase what it has to offer. If you have a solid display stand, an outstanding and faultless pitch, and high quality promotional materials – then you and your business will certainly reap the benefits. In today’s modern society, business typically functions through email marketing and tele-based sales on a daily basis. The great thing about… Read more »

At an exhibition, you will want to showcase what you and your business can do as effectively as possible. Standing out and making an impact is vital to selling your services and/or products to your clients, and a professional exhibition stand could be your number one selling point… In a world where technology and social media is so prominent, it can be difficult to find a method that makes you stand out without the use of perfect photography and being social media savvy. Usually, the best way to capture the eye of potential clients is the supposed “good old fashioned”… Read more »