How to drive traffic to your online store with professional product photography

  When it comes to selling products online, few things are more important than good-quality images. As well as helping to grab customers’ attention, a clear, crisp, descriptive photo will help to tell your buyers everything they need to know about the products you offer. If, for example, you have an online jewellery business, images are even more important. People buy jewellery that they fall in love with, so it’s essential that your customers are able to see the exquisite detail in your designs. Not only can professional product photography help to boost conversions, but it can also drive traffic… Read more »

The biggest and best exhibitions in 2019

The East - exhibition stand design by GGS

Trade exhibitions offer businesses and organisations an important opportunity to get their name out there, boost brand awareness and drum up new customers. Creating an eye-catching and professional exhibition stand will help your business to get noticed for all the right reasons. With 2019 well underway, now’s the perfect time to start planning your publicity for the coming 12 months. If you haven’t yet booked your business into any upcoming exhibitions, here are a few that might help you to get noticed in 2019. UK University Fair The UK University Fair is one of the biggest events of its type… Read more »

Exhibition stand design tips – 5 things you should consider

Cornwell-products-stand

Exhibitions are an important part of marketing a business. Helping to get your name out there and promote the products and services you offer, an exhibition can do wonders for brand awareness. If you’re going to get the most out of the next exhibition you tackle, you need to put some serious thought into planning your stand. The more professional and eye-catching your display is, the more it will benefit your business. 1. Orientation The orientation of your exhibition stand will have a big impact on its design. Before you sit down to think about the layout of the space,… Read more »

Good product photography should satisfy the senses

photographers in norwich

Product photography is incredibly important in the world of marketing. A good photograph can say more about a product in a few seconds than text could in a few minutes. This makes product photography the perfect way to grab customers’ attention, get them interested in your product and get your name out there. Good product photography is about a lot more than just visuals. Done well, a photograph can excite the senses, give customers a satisfying experience and ensure your product is truly memorable. So how can a photograph do all this? Keep reading to find out. Vision When it… Read more »

A busy start promised for 2019

The team at GGS are preparing for a busy start to 2019, having been awarded the contract to design and build a 105 square meter stand for a food and drink trade mission by a delegation of The East to the Netherlands. In January, the stand will have a prominent position at Horecava, which is the largest Dutch hospitality trade fair for food and drink producers and catering professionals. The East’s team, includes representatives from New Anglia LEP, Norfolk & Suffolk county councils and the Department of International Trade.  ‘The East Food and Drink stand’ will give up to 24… Read more »

The BEST way to convert a colour image to Greyscale in Photoshop

Black and white image in Photoshop

You will probably read this blog title and think ‘Well, I already know how to change an image to greyscale and it’s easy as pie.’ But are you doing it the right way? The best way? The GGS way? Until recently, I most definitely wasn’t. In the world of design it’s our responsibility to create beautiful looking designs and most of the time we’re handed a selection of images on a plate. The advantage of working at GGS in Norwich is that not only are we designers, but we are photographers too – so when our photographer asked me to change… Read more »

Visibility to credibility – why you should exhibit your brand this summer

Norwich exhibition company GGS - Stand for Broadland Wines

Think that exhibiting at trade shows offers poor value for money? Think again. There’s more than one good reason why exhibitions feature in marketing strategies for business growth. If you’re looking to identify opportunities to expand your business, then taking a stand at a trade show this summer is essential. It’s also an opportunity to promote your brand, what it stands for and what it offers. Generate targeted business leads: the visitors to trade shows are generally motivated by or interested in your industry already and are often ready to commit to a deal on the spot. It’s a fantastic… Read more »

How to incorporate live video streaming in your exhibitions

Subsea Technology stand - monitor displaying video

Live streaming is no longer the future of events marketing, it’s the present. The use of live videography gives you an instantaneous marketing tool that you can use there and then, and recycle for later. Whichever channel or channels you are using, Facebook Live, YouTube, Twitter-owned Periscope, Snapchat or Instagram; bring them to your exhibition stand. They are the channels for a two-way immersive and interactive marketing tactic that draws crowds, and keeps them entertained while they are there. Stream in experts and ambassadors, with real time interviews and Q&A sessions. Get a go-pro or body cam feed and show… Read more »

Retro palettes for nostalgic design

Pantone Colour booklet

Colour is a key element in branding. Among the pantones and the HEX codes, there are myriad colours that lend themselves to a particular genre or style of design. When you start to combine them with different shades and accent colours from the charts, you’re creating designs that range from the ivory-based classic, to the sleek and succinct modern, from the atmospherically charged emotive to the dramatic and aspirational. Colours are evocative too. Psychedelic shades of purple, orange and lime green scream 1970s. Monochrome shouts 1960s. Whites denote purity, peace and calm. From red to violet and every shade in… Read more »

The camera never lies

CNS Students - School prospectus photography

How professional photography enhances your business reputation… With consumers more likely to contact a company whose listing includes an image, the use of images has a greater market value than ever before. Pictures attract attention, evoke emotions, convey messages – they can portray advice or warning as easily as advertise a product or service. People often say that a picture is worth a thousand words: some say the original quote was that a picture is worth ten thousand words. Either way, it’s clear that the appropriate use of images can reach an audience in ways written text can’t. When you’re… Read more »