The Importance of Your School Prospectus Design

School Prospectus

As the academic year starts steering towards the end, now is a great time to start thinking about your school prospectus for September. Nowadays, most schools have a website as a result of new Ofsted regulations, but that doesn’t mean that prospectuses and prints are any less important. School brochures and prospectus can be handed out and passed around at open days and events; this provides visitors with an instant positive impression when they aren’t able to access the school’s website at that time. While your website is still a highly useful tool – don’t underestimate the marketing power of… Read more »

Exhibition Stands – Why Choose GGS?

Exhibition

We get it, in a society where business runs almost solely through digital media – why on earth would any business owner consider presenting themselves at an exhibition? Well, it appears that many companies nowadays are attending business exhibitions; they have become a vital part of most marketing strategies for good reasons. Why is exhibiting so important? Tele-based sales and email marketing can become tedious and sometimes confusing – and they can make it difficult for you to get your point across and demonstrate exactly what your business is about. Attending business exhibitions is a unique way to showcase your… Read more »

Professional Photography VS Amateur Photography

Professional Photography VS Amateur Photography

When it comes to photography, the idea of what separates the pros from the Joes is debatable – everyone has different skills, styles, and equipment, but what is it that makes someone “professional” in their work? Amateur – “a person who engages in a pursuit, especially a sport, on an unpaid basis.” That sounds pretty vague, as many photographers could still be considered an “expert” at what they do despite not doing it for financial gain. It might not necessarily make them an amateur. Plus “amateurs” often charge money for their services. Professional – “engaged in a specified activity as one’s main… Read more »

Brochure Benefits in a Digital World

Brochure Benefits in a Digital World

In a world where business revolves around technology, it makes you wonder what use a brochure even has anymore! Haven’t the days of paper-based advertisement been more or less retired now that we have phones and computers? So many businesses are missing out on an excellent marketing technique by giving up the use of brochures; modern society means businesses are functioning almost solely through email marketing, tele-based sales, and online-based stores. It’s refreshing for many, particularly for those who aren’t technologically inclined, to be able to pick up a simple and well-designed brochure that reinforces the brand and its products,… Read more »

The Key to Exhibiting Your Business

The Key to Exhibiting Your Business

A lot of companies today are viewing business exhibitions as a key component of their marketing strategy, and for good reason! But why has exhibiting become so popular and what are the benefits you’re missing out on? Exhibiting your business is a great way to showcase what it has to offer. If you have a solid display stand, an outstanding and faultless pitch, and high quality promotional materials – then you and your business will certainly reap the benefits. In today’s modern society, business typically functions through email marketing and tele-based sales on a daily basis. The great thing about… Read more »

Is Your Business Ready for a Digital Future?

Is Your Business Ready for a Digital Future?

In today’s modern world, online business and tools are constantly evolving and changing. And although you don’t have to run your business entirely over the internet, it certainly comes with heaps of benefits including; 24/7 global access for customers and clients. The ability to manage your business from any location in the world. More efficient customer service. Greater flexibility. Faster and more efficient delivery of products and services. It can save you money. Easily showcase your products and services. Build stronger relationships with customers and clients.   So what does the future hold for online business? As technology continues to… Read more »

A Guide to Branding Your Small Business

Branding Cupcakes and bubbles

For decades, branding has been vital to making good business; it’s what customers think of first when they think about your company. Branding is typically made up of logo, name, slogan, symbol, and design – but just because you have branding, that doesn’t mean it’s as effective as it could be! Branding is immensely powerful, more so than we care to think. It isn’t just about looking good or attracting your target market, but about getting prospects to view you as the sole solution of their problem and/or need. In a world saturated by digital media, it’s important that you… Read more »

Why photography makes people press the big-red buy button!

What influences a customer’s decision to purchase the most? Is it the branding, the prices, or the item description? While there are many aspects that can affect our decision to buy, in an increasingly digital world – photography is perhaps one of the most vital. With so many people making their purchases online, it’s key that they are provided with a clear understanding of the product they are interested in before clicking the ‘buy’ button – this includes precisely its appearance which can only be achieved through high quality photography. Online businesses need images that help them sell more of… Read more »

The secret sauce to ensuring your business stands out from the crowd!

The secret sauce to ensuring your business stands out from the crowd!

In a world that revolves around technology and online profiles, it’s essential that your business is represented in the best light possible – so that you can sell more of your products and services. And with so much competition confronting you, trying to stand out from the crowd can be a tricky task… So what can you do to make your business shine brighter than the rest? Commercial photography High quality photography is key to selling more products; it represents professionalism and accurately showcases what you can offer potential clients and customers. Our qualified Associates of the British Institute of… Read more »

Discover the ultimate exhibition stand for ANY business

Discover the ultimate exhibition stand for ANY business

At an exhibition, you will want to showcase what you and your business can do as effectively as possible. Standing out and making an impact is vital to selling your services and/or products to your clients, and a professional exhibition stand could be your number one selling point… In a world where technology and social media is so prominent, it can be difficult to find a method that makes you stand out without the use of perfect photography and being social media savvy. Usually, the best way to capture the eye of potential clients is the supposed “good old fashioned”… Read more »