Using professional photographs on your website

photography tipsYou’re already aware that a good website is an all-important marketing tool for a business, but what makes it good? An appealing look and feel for one thing, so you wouldn’t want to put your site visitors off with fuzzy, badly lit photographs would you?

You could have the best website design in the world, but it would be ruined by using poor photographs.

Worry not though, because there’s help to hand! We are on a mission to save good website design by complementing it with only the very best in professional photography – to showcase our clients’ products and/or services at their very best. And using professional photography is proven to be one of the most economic ways to strengthen your business profile on the net. A good photographer will develop an understanding of your business, using skills and experience to get the right angles and show off your subject matter in the best light possible. Better this than relying on predictable stock photographs that are available to all (including your competitors).

Talking of light, it really is a vital element of good photography, to project your subject matter right out of the screen and add drama to the page. This is a skill that comes with experience – defining products and/or services in a clearer, more three dimensional way to your website visitors. And ‘lifestyle‘ pictures can often help your site visitors to visualise themselves using your products and/or services in real situations. This kind of visitor engagement will often result in a conversion for you.

A professional photograph can also be used as a background image to your website page – adding a visual element to support your page content. But if that photograph is of poor quality or unappealing – it can do more harm than good to the look and feel of your website, so beware!

As the internet becomes more saturated with business websites it can be difficult to get noticed. So opting for a professional approach to photographing your products and/or services is even more important. And using that professional photography to create an enjoyable experience for your site visitors will make them want to return to your website and recommend it to others.

Share with the world!