The Importance of Social Media and SEO

Want to get noticed? Well, Search Engine Optimisation (SEO) is all about improving your chances of doing just that. And let’s face it, with so many websites to compete with now, you’re probably going to need all the help you can get to get yourself noticed out there, especially if your market place is a relatively saturated one.

The importance of social media for SEO

But you’re a savvy looking individual, so no doubt you already know that, am I right? Ok, well let’s think outside the box for a minute (the box being your website). Did you know that your social media pages can also be optimised? Actually, this should be seen as important consideration when creating your overall Internet Marketing strategy – as those pages should contain the latest information about you.

There are a number of ways to optimise your social media pages, including:

  • > Assigning custom URLs to them if you can. Search engines scan URLs, so it’ll be really helpful if your page URLs contain some all-important searched for keywords.
  • > Making sure they have up-to-date and relevant profile information about you (such as opening times, contact information and keyword-rich details of your products and services).
  • > Using them to gain search authority by regularly linking to your blog posts or website pages with keyword-rich messages.
  • > Adding relevant ‘alt’ tags and titles to your public-domain images as these are also scanned for keywords by many search engines.

If optimising your social media pages is handled with care and expertise those pages should deliver a strong social footprint, enabling search engines to find you easier.

Confused by social media and SEO? Don’t be. We can help you to get the most out your social media pages – with a simple and straight forward package of search engine optimisation improvements. Call 01603 622500 or email web@ggs.co.uk and let’s see if we can help you to get noticed.

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